LinkedIn continues to be the most popular place to find a job on social media, with 93% of those using social media for hiring purposes relying on it.73% of companies report having successfully hired a candidate via social media.Job seekers and recruiters have found success on these social media platforms. While some people are in pursuit of more and funnier cat videos, there are some people using it to affect change. Intensifying that is the fact that Facebook also boasts a staggering 95.8% return on investment. This makes it a powerful tool in our everyday lives. By total numbers, there are 1.59 billion people worldwide that use Facebook. These 3 facts illustrate the huge impact Facebook has on our collective social experience. 85% of people using social media rely on Facebook or Twitter for their morning news update.Around the world, over 1.23 billion people log in to Facebook for more than 17 minutes per day.That more than doubles the percentage on LinkedIn which is second in popularity with 23%. 58% of all adults are active on Facebook.While Facebook, YouTube, Twitter, Instagram and Pinterest all cater to very different demographics, Facebook by far has the deepest penetration into our daily lives. When deciding on a social media strategy for your business, it’s important to keep these facts in mind. While no one would argue it has become a force for change, the reach it has is quite staggering.
Social media has become interwoven in our everyday lives.